MediaPlan is the AI workspace where an expert agent drafts, edits, and pressure-tests your media plans — in the cloud, or right on your own files with your own key.
Most tools force you into their cloud. MediaPlan also lets you keep everything on your own machine — same agent, total privacy.
Everything in one place — plans, briefs, vendors, decks — with the agent and AI included.
Open a folder, plug in your Anthropic key, and the agent works on your real spreadsheets — nothing leaves your computer.
Atlas threads through every step — you stay in flow instead of stitching five tools together.
Describe the goal or drop a brief — the agent structures it.
A full channel mix with budgets, roles & benchmarks in seconds.
Match partners and build RFPs that get responses.
Generate real, on-brand slides — present full-screen or export to PDF.
Out to Excel, slides, or your own files — your format.
No more rebuilding the story in slides. Point MediaPlan at a finished plan and it writes the deck around it — the real budget, channels, KPIs and flight dates — then hands you the words to say over each slide.
Lead with the 40% in search — it's demand we already know is there. Then use CTV to explain where the other 60% is going and why it isn't wasted.
Describe a campaign and get a real channel plan. Then just tell Atlas what to change — it moves budget, swaps tactics and rebalances the plan live, then saves it.
Every planner has been handed the plan that doesn't foot. Ask a general-purpose chatbot for an $850,000 buy and it will give you six channels that add up to $838,400 — well written, confidently argued, and wrong. Nobody catches it until a client adds the column in the room. MediaPlan treats a budget as arithmetic rather than prose: the totals are computed in code, on every edit, and shown to you.
| Channel | Budget | Share |
|---|---|---|
| Paid Search | $18,000 | 40.0% |
| Paid Social | $12,500 | 27.8% |
| CTV — Roku | $9,000 | 20.0% |
| Display | $5,500 | 12.2% |
| TOTAL | $45,000 | 100.0% |
Search a curated library of real media owners by market and channel, or let Atlas match partners to your brief — then add them straight to a plan.
Generate census-backed audience profiles, lifelike personas and competitive intelligence for any brand — then drop them into a plan or brief in one click.
Risk-averse, ROI-driven. Reads WSJ & LinkedIn; wants proof and compliance before she buys.
Describe a brief, get a real plan — then move budget, swap tactics, and rebalance, all in chat.
Plans are pressure-tested against curated CPM/CPC/ROAS ranges — and the projections are computed from those benchmarks, not written by a model.
In Local Mode the agent edits your actual Excel in place — every tab, your formatting, untouched.
Turn fuzzy personas into precise, activatable targeting backed by real data.
Find the right partners and generate RFPs that vendors actually respond to.
Choose the cloud, or keep everything on your machine with your own key. Your call.
Whether you plan in the cloud or on your machine, your data stays yours.
In Local Mode, files never leave your computer and your API key lives only in your browser — ideal for confidential client work.
In the cloud, every workspace's data is scoped to your account with row-level security — your plans aren't visible to anyone else.
Bring your own Anthropic key in Local Mode and pay usage at cost — no data routed through us.
*Unlimited within a generous daily fair-use limit.
Atlas is an expert media-planning agent. Describe a campaign and it drafts a full channel plan with budgets and benchmarks — then edits it in place as you refine, in chat.
A way to use MediaPlan on your own computer: open a folder, bring your own Anthropic API key, and the agent reads and edits your real Excel files. Nothing is uploaded — it all runs in your browser (Chrome or Edge).
No. The cloud app runs in any browser; Local Mode runs in Chrome/Edge using the File System Access API — still no install.
Start free. Pro is $49 CAD/month for every feature, with high fair-use AI limits. Local Mode is free — you bring your own Anthropic key and pay Anthropic directly for usage.
Yes — that's the point. Channel budgets are re-totalled against the plan budget on every edit, with allocated and remaining always on screen and an over-allocated mix flagged. Projections like impressions, clicks and conversions are calculated in code from each line's own CPM/CPC/CPA benchmark rather than written by a model, so the same plan always returns the same numbers.
Yes. Excel exports are real spreadsheets — numeric cells for budgets, projections and dates under a bold TOTAL row, so you can pivot and sum them. Decks export to a genuine .pptx with the speaker notes attached as real PowerPoint notes, and to PDF.
Yes. Cloud data is isolated per account; in Local Mode your files and key never leave your machine.
Describe the campaign — let the agent draft, benchmark, and build it with you.